More than two-thirds of Americans who subscribe to streaming video services watch episodes back-to-back-to-back-to-back-to-back, a new survey shows.
Of the 46% of Americans who subscribe to streaming services, 70% of them binge-watch TV shows, according to the latest “Digital Democracy Survey” conducted by consulting firm Deloitte. Viewers average five episodes per spree.
The survey, which polled 2,205 people last November, found that 31% of respondents binge-watch on a weekly basis, a number that increases to 36% in the 19-25 demographic. Drama is the most popular genre to binge, at 53%, followed by comedy at 17% and reality at 7%.
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Millennials “value streaming more than [live] TV, and when they do watch TV they are doing an average of four other things at a time,” Kevin Westcott, Deloitte’s U.S. media and entertainment consulting principal, told Variety, which first reported the results. More than 90 percent of US consumers are now multitasking while watching TV, according to the survey.
The survey found, essentially, that Americans — and young Americans especially — are becoming more addicted to streaming every year, both in terms of how much time they spend binge-watching and how much they value their Netflix accounts.
See the full results of the survey here. Do you binge-watch?